Writing articles on a web site provides a way of communicating with others on the Internet. With the gargantuan amount of sites publishing information on the Internet, it is often times a big hurdle to have your voice heard.
One of the many ways in reaching others on the Internet is via social networks. As such, many writers will often post a message on their social network accounts about new articles they have written on their blog. Some writers, would use tools that automates this process.